News About PlastiPure

AUSTIN, Texas – Austin-based PlastiPure will introduce today at the All Things Organic
(ATO) trade show the FIRST plastic bottles completely free of estrogenic activity EA).
PlastiPure’s patented technology allows for the production of resins free of all estrogenic
activity and manufacturing methods that avoid dangerous additives to produce safer
plastics.

“Once we recognized the prevalence of EA activity in all kinds of plastics used to hold
everything from water to toothpaste, we went to work creating a safe alternative,” said
PlastiPure CEO Dr. George Bittner, a Stanford Ph.D. and chemist. “We are proud to be
the first company to market with plastic bottles certified free of estrogenic activity.”
Current research indicates endocrine disruptors, which leach from almost all plastics, can
produce a wide range of health problems: early female sexual maturation; altered uterine,
ovarian and breast functions; altered prostate, testicular and sperm functions; and
increased rates of some breast, ovarian, testicular and prostate cancer. A number of
major retailers have pulled products, such as baby bottles and sports water bottles, from
their shelves because of the growing awareness of health problems associated with many
chemicals, including bisphenol A (BPA) and phthalates.

“We found a great partner in PlastiPure because of our combined interest in offering
consumers a better and safer choice in baby product packaging,” said Lafe Larson, CEO
and Founder of Lafe’s Natural BodyCare. “One of our primary goals has always been to
significantly reduce the amount of toxins that people are exposed to. And we believe
providing EA free packaging is the next big step in making that happen.”
PlastiPure’s first product, which will be available in May 2008, includes 4 oz. to 32 oz.
polyethylene or polypropylene bottles. Each production lot of bottles is tested by
CertiChem and carries the PlastiPure/CertiChem certification seal. Additionally,
PlastiPure owns proprietary technology for formulations and processes to make many
other types of plastic products.

CertiChem, the industry leader in testing plastics for hormonal activity, tests each
shipment of the resin, collects samples throughout the manufacturing process and
evaluates a representative sample post-production for any estrogenic activity. Production
lots that pass its stringent tests go to market with a certification seal on the bottom of the
bottle. This certification seal will allow consumers to identify which plastic bottles are
free of estrogenic activity and provide a healthier choic for their families.

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