The market for significantly safer plastics is rapidly growing.
Initial market segments include baby, organic, green, health and fitness, beverage, food packaging, nutraceuticals, cosmetics, medical devices and supplies, dental, toy, and many more.

It is estimated that 20 million baby bottles are sold annually in the United States alone. Consumers are extremely interested in the safest baby bottles available, as evidenced by the growing market penetration of glass and stainless steel bottles. Additional revenues could also be garnered with associated products (e.g. baby bottle nipples) and with much larger product suites (sippy cups, pacifiers, plates, cups, etc.). This market niche alone is valued from several hundred million to billions of dollars.

Larger food and beverage packaging markets easily constitute tens of billions of dollars annually for proactive companies quickly addressing these spaces.

Early adopters of the PlastiPure-Safe EA-Free technology also have significant branding and press opportunities as companies focused on the health and safety of their customers and as environmental stewards. These companies also mitigate the growing potential liability that many organizations are facing due to consumer, legislative, and scientific concerns on issues associated with endocrine disruption, especially estrogenic activity.